Advertise Your Small Business In National Media For Free

One of the greatest ways that you can advertise your small business is via free publicity. There are so many amazing services available to small business owners and many don’t cost a thing. This is how my business was able to be featured in Yahoo!, Business Insider and others.

I want to ask you a question. What would it do for your brand if you were featured in a major magazine? If you were featured in your local news outlets. Many of us these days are looking for tips everywhere that say: How To Advertise Your Small Business.

I can tell you what free publicity has meant for my brand. I’ve received numerous awards, won grants, launched products, watched thousands of visitors come to my website, increased my email list subscribers and more.

Here are a few tips that can help you.

1. Start pitching the media. When you do don’t just sell your product sell your story. Reporters like stories not products. But your brand can be a feature of that story.

2. Make your story relevant. Think of what’s happening in the news and see how you can tie into those stories and then pitch to the media accordingly.

3. You are an expert so start believing that and act like it.
You’ll never grow or go if you keep doubting yourself so please don’t.

4.Make Targeted Pitches

When pitching your story to the media and trying to advertise your small business make sure you are on target. If you are selling weight loss products for women please don’t pitch a men’s fishing magazine. You’ll never get chosen.

I hope you realize what is possible. And I hope you start pitching the media today. If you do want to advertise your small business, getting media placement can really take your brand to new levels. And it’s very possible.

If you’d like to learn more about how you can pitch the media like a pro and also get more visitors to your website, attract more clients, make more money and start building your email list please check out this video. Besides you’ll love it because I’m dressed like a famous celebrity.

Enough said.

If you are not already a newsletter subscriber then I invite you to become one today. I’d love nothing more then to share great tips to advertise your small business, learn to make money online and more.

This really is your time, it’s your hour, it’s your chance to grow your business so you can use that money to change a life.

I know you can do it and I can’t wait to hear from you.
Once again if you’d like to learn more about Pitch The Media Like A Pro Just visit the link. I can’t wait to meet you!

Do You Really Need A Coach Or Consultant For Your Business

As a coach and a key note speaker this is a question that I field quite a bit. “Do I really need a business coach or consultant?” My reply, “Only if you like success”

We all suffer from the “I can do everything by myself” syndrome. But the reality is that is very counter productive to your success as a small business owner.

Michael Jordan was one of the greatest basketball players of all time, yet he needed a coach. The problem that we face is many of us feel a coach means you are missing something. Nothing could be further from the truth. A coach is simply someone who has a clear vision, who can see things from the outside that perhaps you’ve missed.

A coach brings out your absolute best. A great business coach will push you further then you could ever push yourself. They will challenge you to take chances, and make decisions you never thought possible. Why? Because they have a different view then you do. They are looking from the outside and you are living it from the inside.

A business coach not only helps you with your sales. A great coach, helps you with marketing, branding, and also your personal life. A great coach knows that where there is a weakness that where a breakdown will happen.

So how do you pick a business coach?

Success stories. What have others said, do they inspire, motivate get results? Then they could be a great fit for your business.

Personality. Each coach is different. If you are a very stern person then a coach with a humorous personality may not be the right fit for you.

Most coaches will offer a short consultation. Take advantage of that to see if they are the right business coach for you.

Skill. Normally you will be able to tell with one call if this coach can help you with your business or not. So see if their skill set matches your needs.

Availability If you need a weekly coach make sure they are available first. Coaches keep various hours and not everyone is open when you need them. Find that out up front to avoid any confusion.

If you are looking for a business coach I am happy to assist you. Just fill out this quick form and I’ll get back with you soon.

Please note sometimes it may take 36 hours before you get a reply due to the number of requests.Click This Link & Let’s Get Started! I Can’t Wait To Meet You!

How To Use Social Media For Small Business Marketing

Recently I was at a local networking event for small business in Las Vegas. The event was actually to learn more about marketing. I was there because I’m working with a former Silicon Valley Investor on my business plan for SnuggWugg.  I watched during the break and a local business owner walked up with her card. I heard her say, ” No they can’t contact me. They have to go to the website but there is not way to contact me there.” I thought “What! ?”  Then I heard other people talk about social media for small business and over heard things like: “Social media is useless, I don’t get results from social media, I’m not sure it even matters, real customers don’t come from social media for small business owners.”

Seriously I wanted to just flip out. I am trying to understand why so many people don’t understand how valuable social media for small business marketing can be.

Before I share how you can use it let me tell you what it’s done for me. In just under two years I’ve:

Won a $15,000 grant for my diaper changing pillow baby product the SnuggWugg® from Huggies Mom Inspired Grant.

I’ve won about 4 different awards for blogging and entrepreneur efforts.

Speak for local and corporate events.

I’ve been called upon numerous times to consult for MAJOR brands and companies via Twitter and LinkedIn to consult for them and help get their message to a target audience.

Numerous internet radio broadcasts.

I’ve been featured on Yahoo!, Business Insider, The Wall Street Journal (upcoming) StartUp Princess, She Owns It , Problogger and more.  All FREE by the way.

So let me ask you this question. Could your small business use a piece in the Wall Street Journal to get the word out about your brand or service?  YES!

This is the power of social media for small business marketing my friend. And if you are still one of those in the dark ages thinking that social media is useless, well come off the crazy train I think you’ve been riding around long enough.

I’m not one of those “This is the ONLY way” type of people. Meaning I’m not going to tell you that you can build a business totally based upon social media. But I am going to tell you that you are missing so many valuable opportunities for new clients, for free press coverage, for connections, and for interviews if you don’t learn how to engage your small business in social media.

Let me tell you it’s not that hard. If you can walk up to a person and talk about your company then you can handle everything on social media.

I hope this helps you to kick it in gear a little but if not please email me and let me help you. lisa@lisacashhanson.com

Here are a few tips to get you moving:

Twitter is not for kids I’ve connected with major brands, Fortune 500 companies and CEO’s just from one tweet. So set up your account and start using it. Make sure there is a link to your companies website, or your email letter or something so people can find you.

Respond to tweets. You never know who they know or how they can help you. Communicate with people just as you would a person you met at the coffe shop. If they said hi you wouldn’t walk away without responding right? So it is with Social Media.

Engage. If you are a CEO for goodness sake get on there! You can ask questions find out how your company can improve learn what they’d like to buy next. It’s a marketing dream for your company and your customers want to speak with you.

Go unconventional. In social media think of fun ways to engage your prospects. It’s a valuable tool for business but you can keep it fun and social at the same time.

Use LinkedIN, Facebook, Klout, Google Plus and others to get your brand out there.

Lastly just take the leap. If you’ve never tried social media for small business now is your time. I don’t want you to miss out on the amazing opportunities that lie right at the end of your keyboard.

Your next sale, your next big client, your next huge opportunity may be waiting for you with just one tweet. That is how you can use social media for small business marketing.

If you or your business would like to learn more about working with Lisa you can do that here : Results That Matter For Your Small Business