Why Business Owners & Brands Fail With Social Media Marketing

Recently I’ve been in meetings with clients because we are doing a big marketing push on radio and social media. I overheard two different travel agents when we mentioned promoting using social media, “That won’t really move the needle in their decisions.” Right then sadly I realized yet again so many business owners are totally clueless when it comes to social media.This is why they fail with social media marketing. They underestimate the value of real people online talking about their brand.

Let me ask you a question? Do you care what people say about your business? Do you understand that testimonials and customer referrals are some of the greatest resources you have for your business? Oh you do? Well what if you could amplify those testimonials by 100%? I just defined the importance of social media marketing for your business.

Social media is not just some throw away. These are REAL human beings on line talking about YOUR product or service in REAL time and telling their friends.

When business owners think that social media is just posting it makes my head wants to explode. If you had a clue the number of sales generated using social media marketing? Your head would explode too.

It’s sad that half of my business is spent educating clueless business owners on the value of social media marketing. Just look at how Presidential Candidate Donald Trump has been using it for his advantage? Then ask yourself what can I do?

This is just a few examples of ways your business can use social media marekting:

Lead generation via email marketing Using Twitter & Facebook.
Testimonials for your products and services via boosted posts ( don’t know what that is? Then you need my help)
Product commercials.

Anything you can do with traditional marketing you can do with social media marketing but better.

So don’t be a clueless business owner. It may sound cliche’ but if you don’t get a better understanding of social media marketing and fast? You will be taken over by your competition.

In the past year I’ve saved my clients over $65,000 on products they didn’t need. I’ve audited companies and gotten a return on their money, I’ve increased their presence across social media and earned them trust with their consumers.

I’m happy to help your business thrive so email us lisa@lisacashhanson.com for help.

LinkedIN University Pages – A Youth Invasion?

LinkedIn University Pages is causing quite the huge stir. It’s been one of the more serious social networking website for – well it seems like forever. But watch out now because their is a youth invasion. Well that’s what you’d think if you read some of the posts. It reminds me of those old horror movies where everyone starts running and screaming because some big huge monster is coming. Basically similar reactions.

Here is my 2 cents for what it’s worth. I’m a mom. I want my baby to have every advantage possible. If that means she can hop on LinkedIN University Pages when she is 14, connect with mentors, possibly learn about future internships, then I think it’s an amazing thing. I know there will be a few bumps in the road. But to me it’s really amazing that they are watching out for the younger generation and using the amazing tool of social media to make a difference in their future.

So don’t freak out too much because after all, people used to think Christopher Columbus was going to fall off the earth. But he survived and so will you. Even with 14 year olds on LinkedIN.

I love this video LinkedIN created so check it out and learn a little more below.


  • Join the conversation: University Pages are a great place to get regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools.
  • Explore universities worldwide: Interested in graduate schools in France? Start by searching for schools in Paris. Then, explore the careers of graduates to see which schools will get you to your goal. Connect with students or alumni for their perspectives on the school.
  • Check out notable alumni: What kinds of leaders does this school produce? From astronauts to architects, executives to entertainers, explore the notable alumni who have done great things since graduation.
  • Expand your opportunities: Are you choosing a major or considering a mid-career shift? Explore the careers of philosophy or physics graduates. You might be surprised at the diverse professional paths they’ve taken. See where they live and work, what they do, and even the skills they’ve acquired along the way to see what’s possible for you.
  • Build your network: Transform those brilliant, creative, hard-working people you met (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future classmates.

We believe University Pages will be especially valuable for students making their first, big decision about where to attend college. Therefore, beginning on September 12, we will be making LinkedIn available to high school students* who can use LinkedIn to explore schools worldwide, greatly expand their understanding of the careers available, and get a head start on building a network of family and friends to help guide them at every milestone.

Check out some of the 200 universities who have adopted their pages, including INSEAD,New York UniversityUniversity of California San DiegoFundação Getúlio Vargas,University of MichiganVillanovaRochester Institute of TechnologyUniversity of Illinois, and many more. Over the next few weeks, thousands more schools will be given access to their University Pages. Learn more about what LinkedIn has to offer for education here.


How To Make Money Blogging From Home – 40K Extra

How To Make Money Blogging

I know the internet is filled with blogs posts on how to make money blogging. The other day I discovered something that really blew my mind. And I have  some pretty big thinking. I’ve covered many different ways to make money with a blog on Momprenuer Mogul and if you do a search on my blog you’ll find more than a few.  You can nickel and dime yourself with small ads and pennies a day or you can jump start your earnings. I’m going to share what I’ve done and what’s worked for me. Hopefully it will help you too.  I’m not really traditional in my approach or when it comes to how to make money blogging so if you’re going to take my advice you’ll probably find yourself on the rebel path because many times I go against what everyone else tells you to do. Weird I know but I am who I am.

And it was not until a few months ago that I realized  truly nothing is impossible. I share this with my blog coaching clients all the time but it’s also something I’m living and wanted to share today.

Yes blog traffic can be challenging, yes it takes some work, but you can also find yourself in the midst of a mind blowing money making experience if you believe it’s possible.

Here are a few things I’ve done and I’ll share the results with you also:


Use Contests To Boost Exposure

I’ve been involved in contests and won many. You can find that on my Press page. Some people hate contests but guess what? When people are looking for top blogs? Those contests come right up. I’d like to thank Circle of Moms for mine, And Blogtrepreneur because I’m sure those wins have increased my exposure. There are business contests, writing contests and more but I encourage you to see how they can help your exposure and build your brand.

So enter contests, and get your name out there. You’ll be amazed who will find you.

Use Media To Position You As the Expert

Again I’ve been really blessed to get a ton of great press. AOL, WSJ, The Huffington Post, Yahoo and more. All this drives people and traffic to my blog. If you don’t know how to get media I created a program that shares everything I’ve done and hopefully that will help you. But you can also write  your local press online and reach out to them that way. I’ve had mult-million dollars brands connect with me due to that reason alone.

Jump On Triberr

I love Triberr. It’s done amazing things for my own personal advertisers and their campaigns and also I’ve met some amazing people who support each other that I otherwise may not have met. It helps increase exposure and blog traffic and now Triberr also has paid campaigns as well so it’s a win win for everyone.

Social Media Is Your Money Making Weapon

I could talk about this all day. But I’ve gotten so many paid opportunities, speaking engagements and more because people have found me on social media. I tweet out posts, share them on G+ and LinkedIN. Twitter is my favorite. I’m not sure why. Probably because I talk fast so with 140 characters you just get it out there quick 🙂  But again million dollar brands have connected with me and I’ve become a brand ambassador using social media. See the brands I’ve worked with here. Sony, Zappos, Verizon and more. I also was super fortunate to become a #VZWBuzz Insider due to social media. And they found me 🙂 Amazing!

I’m not a perfect blogger. My thoughts are at times mixed, my grammar still needs work , but I’ve built a name for myself and brands have really appreciated that and approach me. I’m also very professional when dealing with my corporate clients. Something I’m sure they appreciate it.

The Ultimate Tip For How To Make Money Blogging

This post is not really about a formula. I don’t believe there are formulas you can follow, I believe we all blaze our own paths. But I think if you will utilize some of the techniques I mentioned above you’ll soon find yourself at the receiving end of some brilliant opportunities!

The Results

I  believe anything is possible and consider myself pretty open minded. That said I’ve even been surprised by some of the money offered by brands. But as bloggers we are worth it. We build audiences, they love what we share and we love our readers. At least I love you 🙂 xooxo. Plus our social media reach helps get their message out to an audience they need to reach and it’s a beautiful partnership.

So what about the $40K?  I wrote an ebook called Get Famous The Most Amazing Mom Bloggers Resource. People say ebooks don’t work? I have tons of clients making money with theirs and I’ve made thousands with mine. You should get it you’d love it.

So yes my ebook has brought thousands but the biggest surprise came from being a brand ambassador. They offer thousands over just a few months in exchange for you representing them. And to me it’s amazing. For one thing I don’t work with every brand. I just don’t have time and honestly I don’t like them all. But when I find a brand that really relates to my audience and my message, I’m more than happy to represent them however I can. Via social media, youtube video campaigns I love vlogging) and more.

Remember that you are as valuable to brands as they are to you. And that relationship can reap amazing rewards for both of you.

You can make money blogging and really love your life while doing it. Plus you can work with some of the greatest brands on the planet. Any brand or sponsor that I work with they have always thanked me. And honestly I love them as much or more than they love me.

Make money with a blog blogging resource



I hope this helped you, go out there and make it happen. Please leave a comment and share if you’ve ever made money with your blog or any other thoughts you have I LOVE hearing from you:) 






Walmart Get On The Shelf Helping Entrepreneurs

Big businesses are really getting on board with entrepreneurs lately. Intuit has a contest, Walmart, Huggies did and it’s all great news for women entrepreneurs.

Some of you know I’ve been working hard to finish the launch of my baby product I invented, the Snuggwugg. An  diaper changing pillow with a smart phone option that stops squirmy babies during diaper changes. I have some crazy news to share and with this news I could use your help. By helping me you can also help others and I’ll explain that part in a moment.

When this came in my inbox Hello Lisa Cash Hanson,

Congratulations, your product, “Snuggwugg,” has made it past the first stage of Get On The Shelf! It now moves on to the Audition Round, where online voting will help show our judges how much public support products have. This voting begins today!

I have to say I was super excited!

Snuggwugg receives emails from all over the world. Distributors in every country have asked when they can have them.  We are hoping to place an order in a few weeks and now with the recent announcement of Walmart Get On The Shelf Contest it’s just another amazing plus. I have to say of all the things I’ve done in life this is really one of the hardest projects I’ve taken on. With the exception of giving birth of course 🙂

Snuggwugg packaging design 2


You can be the one who helps to put Snuggwugg in it’s perfect place with Walmart Get On The Shelf. Plus my dream for my company is not only to help other women with their business but to help women in need across the US. You can be a part of that just by helping me win. So please click this link voting takes one second literally https://getontheshelf.walmart.com/product/109b/Snuggwugg

Then vote and share:)

It’s my dream not only to have the Snuggwugg in Walmart but all over the world. From the deepest place in my heart thank you so much for your help. You’ll never know how much it means to me and to my family.

Lisa Cash Hanson

Snuggwugg inventor and CEO

Vote now please Walmart Get On The Shelf. We are not the only amazing product there but I’m hoping you will take the time to vote for us 🙂 https://getontheshelf.walmart.com/product/109b/Snuggwugg

How I Took An $80 Prototype And Turned It Into $15,000 From Huggies

I’m a fan of Huggies so the fact that they have given me the chance of a lifetime well that makes me love Huggies that much the more. I’m always sharing with women entrepreneurs all over the world that in this day and age anything is possible. As women business owners we can have it all. Women entrepreneurs can create businesses from home. launch products, enjoy their life, love their families and be rich. Yes we can have it all. I just got back from Kentucky and visiting my first ABC Kids Expo. I was there to receive my $15,000 Grant award from the Huggies Mom Inspired Program. I’m beyond excited. We won for my SnuggWugg

The revolutionary new SnuggWugg® is an interactive diaper changing pillow that’s paving the way for happy babies and parents everywhere. By fusing fun and functionality into one amazing product and surrounding babies in a plush snug fit SnuggWugg® makes diaper changing woes a thing of the past.

Twisting, turning and “helping” hands are replaced by play and interaction via engaging sights, sounds, features and the usage of smart phones and our patent pending SnuggWugg apps. Making diaper changes easy for parents, fun for babies. SnuggWugg is the only diaper changing product to combine cutting edge technology, fun, imagination, comfort and functionality all in one experience. SnuggWugg® is sure to be one of the most sought after baby products ever introduced into the marketplace.

I want women all over the world to be inspired because I took an $80 prototype and turned it into $15,000 and so can you. This is the day that we as women are living in. It’s amazing and the possibilites are endless.
How did I do it? I took the first step. Then The next. But I put action to my dream. And I know you can too!
What are your dreams? Take one step today to make it happen!