Why Business Owners & Brands Fail With Social Media Marketing

Recently I’ve been in meetings with clients because we are doing a big marketing push on radio and social media. I overheard two different travel agents when we mentioned promoting using social media, “That won’t really move the needle in their decisions.” Right then sadly I realized yet again so many business owners are totally clueless when it comes to social media.This is why they fail with social media marketing. They underestimate the value of real people online talking about their brand.

Let me ask you a question? Do you care what people say about your business? Do you understand that testimonials and customer referrals are some of the greatest resources you have for your business? Oh you do? Well what if you could amplify those testimonials by 100%? I just defined the importance of social media marketing for your business.

Social media is not just some throw away. These are REAL human beings on line talking about YOUR product or service in REAL time and telling their friends.

When business owners think that social media is just posting it makes my head wants to explode. If you had a clue the number of sales generated using social media marketing? Your head would explode too.

It’s sad that half of my business is spent educating clueless business owners on the value of social media marketing. Just look at how Presidential Candidate Donald Trump has been using it for his advantage? Then ask yourself what can I do?

This is just a few examples of ways your business can use social media marekting:

Lead generation via email marketing Using Twitter & Facebook.
Testimonials for your products and services via boosted posts ( don’t know what that is? Then you need my help)
Product commercials.
Contests

Anything you can do with traditional marketing you can do with social media marketing but better.

So don’t be a clueless business owner. It may sound cliche’ but if you don’t get a better understanding of social media marketing and fast? You will be taken over by your competition.

In the past year I’ve saved my clients over $65,000 on products they didn’t need. I’ve audited companies and gotten a return on their money, I’ve increased their presence across social media and earned them trust with their consumers.

I’m happy to help your business thrive so email us lisa@lisacashhanson.com for help.

Can Small Business Owners Afford Social Media Marketing

As a small business owner and a social media marketing agent for other small businesses this is the biggest question I receive. Can small business owners afford social media marketing. The answer is yes. And the reality is that any small business who is not using social media to market is missing a large amount of opportunities to grow and expand their business.

I can tell  you that personally I’ve been contacted by National Television Shows, people to license my products, boutique owners, baby boutique buyers and more all due to our interaction on social media.

Sales do come directly from Facebook, Instagram and more. But beyond that it helps with your social proof.

Just look at one of our latest social media campaigns when we launched and Instagram ad for Snuggwugg. It helps promote our business tremendously and it drives sales as well.

So if you are a small business owner, a brand or coach wondering if social media is right for your business? The answer is yes.

If you have any questions you can contact lisa@lisacashhanson.com and see how we can help you today or click the link below to learn more. Social Media Services

What Are The Core Ingredients In Marketing Your Product

There are some core ingredients to marketing your product and doing that successfully. A recent definition of marketing stated: Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term “Marketing” may replace “Advertising” it is the overall strategy and function of promoting a product or service to the customer. What can you do that will help you in in marketing your product?

Work on the first aspect of this definition

Communicating

Some of us are expert communicators while others…not so much.  What can we do to improve when marketing your product ? Focus on some communication skills that will help clarify our message. These quick tips will help you  become an amazing communicator which in turn will help you be an excellent marketer.

Listen

If all you do is speak  you’ll never hear what your clients needs, what they want, and how you can provide a solution to their problems.  So in my slightly funny way I’m asking you to “Zip It”

Engage

When you listen to a client, ask them questions are important to them and at the same time help you define how your product is the perfect solution to what they are looking for.

Be confident

Great communicators are confident. If you are unsure of your offer, or your product guess what? Your client will be unsure of their buying decision.

Be Clear

We’ve all made the mistake of not being crystal clear in what our brand or product is and how it can help. If we are not clear they again the client will be confused. A confused client will never become a client.  So work on making your offer clear.

Smile

There is a lot happening in the world and in case you didn’t notice and  many are walking the earth like the Grinch in Dr Seuss. If you laugh and offer a smile it’s contagious. That will make your client more at ease and enjoy doing business with you. Learn to smile.

Honesty

I hope I don’t have to elaborate on this point. Be honest and sincere when you communicate it will do amazing things not only for your business but your soul. It’s very important.

Be prepared

If you are going to share a presentation, or do an interview prepare yourself. Ask questions before you get to the interview or before you speak with your client. Think of objections ahead of time and you’ll see it will reap great rewards.

Women Entrepreneurs Are You Wired For Greatness

So often we compare ourselves. Why? Who knows. We are valuable on every level so let’s not do that any more. Women entrepreneurs, bloggers and business owners are some of the most amazing people on the planet. If you are a blogger,  or a business owner or you take care of the home you are totally wired for greatness!  In today’s video I will encourage and inspire you by showing  you some very quick and practical tips that you can implement to help you achieve your dreams in life whatever they may be.

You see the truth of the matter is that sometimes we just have to encourage ourselves. And many times everything we want in life is right in front of us all we need to do is believe enough to reach out and grab it. We all have a unique gift and each of us can do amazing things in this life if we just dare to dream and avoid the norm.

I hope you love this video please add your business blogging or life questions below to be featured in next weeks video and share this with a friend who needs some encouragement.

 

If you are on Linked in I’d also love to invite you to our new group of amazing women called “Women Entrepreneurs Who Change The World”   I believe in YOU! Now let’s watch today’s video.

Small Business Owners Avoid This

To really make a difference and allow your voice to be heard. Small business owners should avoid this. There is so much noise in the world right now. Social media, authors, bloggers, coaches all trying to get the same thing: Attention for their post or business. The other day I received a message on LinkedIN. I get them all the time. Their approach is the reason for today’s vlog. They are making a huge mistake and I hope you don’t do the same thing. I do mention some products but you have to understand this also goes out to my personal list. Are you on it? Why not? They know me and that is the reason I share more in this video.

In keeping true with my short post theory that’s all I’ll say for now. If you want to know more well you’ll have to watch the vlog.

I do ask a very heartfelt question and I hope you hear it and respond. I’d love to feature you when the post goes live.

LinkedIN University Pages – A Youth Invasion?

LinkedIn University Pages is causing quite the huge stir. It’s been one of the more serious social networking website for – well it seems like forever. But watch out now because their is a youth invasion. Well that’s what you’d think if you read some of the posts. It reminds me of those old horror movies where everyone starts running and screaming because some big huge monster is coming. Basically similar reactions.

Here is my 2 cents for what it’s worth. I’m a mom. I want my baby to have every advantage possible. If that means she can hop on LinkedIN University Pages when she is 14, connect with mentors, possibly learn about future internships, then I think it’s an amazing thing. I know there will be a few bumps in the road. But to me it’s really amazing that they are watching out for the younger generation and using the amazing tool of social media to make a difference in their future.

So don’t freak out too much because after all, people used to think Christopher Columbus was going to fall off the earth. But he survived and so will you. Even with 14 year olds on LinkedIN.

I love this video LinkedIN created so check it out and learn a little more below.

 

  • Join the conversation: University Pages are a great place to get regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools.
  • Explore universities worldwide: Interested in graduate schools in France? Start by searching for schools in Paris. Then, explore the careers of graduates to see which schools will get you to your goal. Connect with students or alumni for their perspectives on the school.
  • Check out notable alumni: What kinds of leaders does this school produce? From astronauts to architects, executives to entertainers, explore the notable alumni who have done great things since graduation.
  • Expand your opportunities: Are you choosing a major or considering a mid-career shift? Explore the careers of philosophy or physics graduates. You might be surprised at the diverse professional paths they’ve taken. See where they live and work, what they do, and even the skills they’ve acquired along the way to see what’s possible for you.
  • Build your network: Transform those brilliant, creative, hard-working people you met (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future classmates.

We believe University Pages will be especially valuable for students making their first, big decision about where to attend college. Therefore, beginning on September 12, we will be making LinkedIn available to high school students* who can use LinkedIn to explore schools worldwide, greatly expand their understanding of the careers available, and get a head start on building a network of family and friends to help guide them at every milestone.

Check out some of the 200 universities who have adopted their pages, including INSEAD,New York University, University of California San Diego, Fundação Getúlio Vargas,University of Michigan, Villanova, Rochester Institute of Technology, University of Illinois, and many more. Over the next few weeks, thousands more schools will be given access to their University Pages. Learn more about what LinkedIn has to offer for education here.

 

How To Make Money Blogging From Home – 40K Extra

How To Make Money Blogging

I know the internet is filled with blogs posts on how to make money blogging. The other day I discovered something that really blew my mind. And I have  some pretty big thinking. I’ve covered many different ways to make money with a blog on Momprenuer Mogul and if you do a search on my blog you’ll find more than a few.  You can nickel and dime yourself with small ads and pennies a day or you can jump start your earnings. I’m going to share what I’ve done and what’s worked for me. Hopefully it will help you too.  I’m not really traditional in my approach or when it comes to how to make money blogging so if you’re going to take my advice you’ll probably find yourself on the rebel path because many times I go against what everyone else tells you to do. Weird I know but I am who I am.

And it was not until a few months ago that I realized  truly nothing is impossible. I share this with my blog coaching clients all the time but it’s also something I’m living and wanted to share today.

Yes blog traffic can be challenging, yes it takes some work, but you can also find yourself in the midst of a mind blowing money making experience if you believe it’s possible.

Here are a few things I’ve done and I’ll share the results with you also:

 

Use Contests To Boost Exposure

I’ve been involved in contests and won many. You can find that on my Press page. Some people hate contests but guess what? When people are looking for top blogs? Those contests come right up. I’d like to thank Circle of Moms for mine, And Blogtrepreneur because I’m sure those wins have increased my exposure. There are business contests, writing contests and more but I encourage you to see how they can help your exposure and build your brand.

So enter contests, and get your name out there. You’ll be amazed who will find you.

Use Media To Position You As the Expert

Again I’ve been really blessed to get a ton of great press. AOL, WSJ, The Huffington Post, Yahoo and more. All this drives people and traffic to my blog. If you don’t know how to get media I created a program that shares everything I’ve done and hopefully that will help you. But you can also write  your local press online and reach out to them that way. I’ve had mult-million dollars brands connect with me due to that reason alone.

Jump On Triberr

I love Triberr. It’s done amazing things for my own personal advertisers and their campaigns and also I’ve met some amazing people who support each other that I otherwise may not have met. It helps increase exposure and blog traffic and now Triberr also has paid campaigns as well so it’s a win win for everyone.

Social Media Is Your Money Making Weapon

I could talk about this all day. But I’ve gotten so many paid opportunities, speaking engagements and more because people have found me on social media. I tweet out posts, share them on G+ and LinkedIN. Twitter is my favorite. I’m not sure why. Probably because I talk fast so with 140 characters you just get it out there quick 🙂  But again million dollar brands have connected with me and I’ve become a brand ambassador using social media. See the brands I’ve worked with here. Sony, Zappos, Verizon and more. I also was super fortunate to become a #VZWBuzz Insider due to social media. And they found me 🙂 Amazing!

I’m not a perfect blogger. My thoughts are at times mixed, my grammar still needs work , but I’ve built a name for myself and brands have really appreciated that and approach me. I’m also very professional when dealing with my corporate clients. Something I’m sure they appreciate it.

The Ultimate Tip For How To Make Money Blogging

This post is not really about a formula. I don’t believe there are formulas you can follow, I believe we all blaze our own paths. But I think if you will utilize some of the techniques I mentioned above you’ll soon find yourself at the receiving end of some brilliant opportunities!

The Results

I  believe anything is possible and consider myself pretty open minded. That said I’ve even been surprised by some of the money offered by brands. But as bloggers we are worth it. We build audiences, they love what we share and we love our readers. At least I love you 🙂 xooxo. Plus our social media reach helps get their message out to an audience they need to reach and it’s a beautiful partnership.

So what about the $40K?  I wrote an ebook called Get Famous The Most Amazing Mom Bloggers Resource. People say ebooks don’t work? I have tons of clients making money with theirs and I’ve made thousands with mine. You should get it you’d love it.

So yes my ebook has brought thousands but the biggest surprise came from being a brand ambassador. They offer thousands over just a few months in exchange for you representing them. And to me it’s amazing. For one thing I don’t work with every brand. I just don’t have time and honestly I don’t like them all. But when I find a brand that really relates to my audience and my message, I’m more than happy to represent them however I can. Via social media, youtube video campaigns I love vlogging) and more.

Remember that you are as valuable to brands as they are to you. And that relationship can reap amazing rewards for both of you.

You can make money blogging and really love your life while doing it. Plus you can work with some of the greatest brands on the planet. Any brand or sponsor that I work with they have always thanked me. And honestly I love them as much or more than they love me.

Make money with a blog blogging resource

 

 

I hope this helped you, go out there and make it happen. Please leave a comment and share if you’ve ever made money with your blog or any other thoughts you have I LOVE hearing from you:) 

 

 

 

 

 

Walmart Get On The Shelf Helping Entrepreneurs

Big businesses are really getting on board with entrepreneurs lately. Intuit has a contest, Walmart, Huggies did and it’s all great news for women entrepreneurs.

Some of you know I’ve been working hard to finish the launch of my baby product I invented, the Snuggwugg. An  diaper changing pillow with a smart phone option that stops squirmy babies during diaper changes. I have some crazy news to share and with this news I could use your help. By helping me you can also help others and I’ll explain that part in a moment.

When this came in my inbox Hello Lisa Cash Hanson,

Congratulations, your product, “Snuggwugg,” has made it past the first stage of Get On The Shelf! It now moves on to the Audition Round, where online voting will help show our judges how much public support products have. This voting begins today!

I have to say I was super excited!

Snuggwugg receives emails from all over the world. Distributors in every country have asked when they can have them.  We are hoping to place an order in a few weeks and now with the recent announcement of Walmart Get On The Shelf Contest it’s just another amazing plus. I have to say of all the things I’ve done in life this is really one of the hardest projects I’ve taken on. With the exception of giving birth of course 🙂

Snuggwugg packaging design 2

 

You can be the one who helps to put Snuggwugg in it’s perfect place with Walmart Get On The Shelf. Plus my dream for my company is not only to help other women with their business but to help women in need across the US. You can be a part of that just by helping me win. So please click this link voting takes one second literally https://getontheshelf.walmart.com/product/109b/Snuggwugg

Then vote and share:)

It’s my dream not only to have the Snuggwugg in Walmart but all over the world. From the deepest place in my heart thank you so much for your help. You’ll never know how much it means to me and to my family.

Lisa Cash Hanson

Snuggwugg inventor and CEO

Vote now please Walmart Get On The Shelf. We are not the only amazing product there but I’m hoping you will take the time to vote for us 🙂 https://getontheshelf.walmart.com/product/109b/Snuggwugg

Launching A Dream – What It Really Takes

These past weeks have been filled with phone calls, summits, coaching clients. emails overseas, and learning terms I’ve never heard of in my life. My business is a mix of business consultant and launching my own baby product the SnuggWugg®. I can tell you that if you’re going to be launching a dream there is a lot of work involved. There will be days when you want to quit, things you won’t understand, and opportunities you won’t feel ready for -Do it anyway.

I’ll share a few tips that I’ve discovered along the way that may help you.

Call S.C.O.R.E. They have an amazing team that will help mentor you in every area possible for your business and it’s all free.

Ask questions. Every time I make a call to someone regarding manufacturing my baby product I ask questions. Every time I’m amazed to learn 10 things I didn’t know before.

Take it one step at a time. That’s a big one. Sometimes launching a dream is overwhelming. Just take it one step, one day, one moment at a time. That will help.

Stay positive. The world is filled with a lot of negative people. I’m not sure why but that is not what will help you. You stay positive and surround yourself with people who are positive and that will build confidence that you can do it.

OH and that is the final tip. Tell yourself- “I can do this, I have everything I need to succeed.

There is great power in your own words coming from your own mouth.

Do you have a dream? Share it in the comments below and together we’ll support you!dreams

Nevada Women’s Money Conference FREE Scholarships Available

Super excited to share with you The Nevada Women’s Money Conference a great event for Women Entrepreneurs, solopreneurs, small business owners and anyone looking to learn more about money and business.  Who doesn’t need some help and wisdom with paying off  your debt, saving more and maximizing your income?

MOney Conference Las Vegas

BONUS: After you learn more about this very cool event for women entrepreneurs in Las Vegas be sure to scroll to the bottom for details on how you can attend for free via a scholarship.

Check back on this blog and also  MompreneurMogul.com as  I have the great pleasure of interviewing  Nevada State Treasurer Kate Marshall and that interview will be happening very soon.

The nevada Women’s Money Conference is not only an awesome event to learn some powerful strategies but it’s also a great networking event for women in Las Vegas. I am very excited to attend I hope you join me.

As an attendee, you will learn how to:

  • Reduce your financial stress
  • Feel confident with money matters
  • Fix your credit
  • Pay off your debt
  • Maximize your income
  • Save for college and retirement
  • Develop a financial support network
  • Build a secure financial future

Registration is $75 per person (scholarships available), which includes admission to all speaker and discussion sessions and the Resource Pavilion, plus morning coffee and luncheon networking sessions. In addition, each attendee will receive a copy of the “Women’s Money™ Guidebook,” your personal road map for implementing the actionable ideas and knowledge you’ll learn at the conference.

Location/Date:

  • Las Vegas, NV
    Saturday, April 27, 2013

    Texas Station Casino
    2101 Texas Star Lane
    North Las Vegas, Nevada 89032

    Free Parking

Schedule: 

  • Registration: 8am – 9am
  • Conference: 9am – 2:30pm (includes lunch)

Best of all, the Direct Selling Education Foundation is offering full scholarships to direct sellers that are part of DSA member companies. Just use Scholarship Code: DSEF when you register here: http://www.womensmoney.org/nevada-2013

Please share this with every direct seller that you know in Nevada! Let’s make a difference in the financial future of women!

Here is the Event Flier Download and Share-

WMC-DSEF_FLYER-FINAL-2013

PLEASE RT

 

Conference Schedule

Conference Schedule
8:00 a.m. –
9:00 a.m.
Registration • Continental Breakfast • Women’s MoneyTM Pavilion
9:00 a.m.  –
9:45a.m.

Getting to Know You

  • Welcome:   Emcee Elaine Starling, Author of Why 5% Succeed
  • Women’s Money Power:   Gina Robison-Billups, President/Founder  of  National Women’s Money™ Council
  • Why Your Financial Security Is So Important with Nevada State Treasurer Kate Marshall
  • Getting To Know Each Other
 9:45 a.m. –
10:15 a.m.
Stop Pushing My Money Button!
The Real Key to Controlling Your Money
with Carrie Rocha, Founder and Author of Pocket Your Dollars
10:15 a.m. –
10:45 a.m.
Where Is All My Money Going?!!  –
How To Reclaim Your Spending.
with Brenda Prinzavalli, Author and Fox 5 TV Show MORE Expert
10:45 a.m. – 11:30a.m.
The Money Break!
Money Break Part 1:
Aha Moments to Share and Action Planning Session
Money Break Part 2:
Fulfill Your Action Steps in the Women’s Money Pavilion
11:30 a.m. –
12:00 p.m.
Making Your Debt Work for YOU –
How to Eliminate Bad Debt and Manage Good Debt with Jill Perry, Director, Financial Guidance Center
12:00 p.m. –
12:30 p.m.
Making Your Credit Score Work for YOU –  How To Obtain It, Fix It, Increase It & Optimize It with
Liz Weston in Reno – most read financial columnist on the internet author of five books.
Gerri Detweiler in Las Vegas – Expert for Credit.com and Author of five books!
12:30 p.m. –
1:15 p.m.
The Money Break!
Money Break Part 1:
Aha Moments to Share and Action Planning Session
Money Break Part 2:
Fulfill Your Action Steps in the Women’s Money Pavilion
1:15 p.m. –
1:45 p.m.
Lunch!
Member Awards
1:30 p.m. –
2:15 p.m.
Make Your Money Grow –
The Keys to Increasing Your Financial Strength with Gail Perry-Mason, Vice President at Oppenheimer Funds and Author of “Girl Make Your Money Grow”
as seen on the Oprah Show.
 2:15 p.m. – ??
Conference Program Ends at 2:15-ish pm (depending on audience questions)
Visit Women’s Money Pavilion for more support after the conference.
Get Your Picture and Books Signed by our Speakers.
Listen for Your Name during the Money Break —
the NV State Treasurer is handing out claims to money!
Money & Award Giveaways!
Listen for Your Name during the Money Break!  The NV State Treasurer is handing out claims to money!
We’re also giving rewards to recognize  member’s accomplishments!