What Are The Core Ingredients In Marketing Your Product

There are some core ingredients to marketing your product and doing that successfully. A recent definition of marketing stated: Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term “Marketing” may replace “Advertising” it is the overall strategy and function of promoting a product or service to the customer. What can you do that will help you in in marketing your product?

Work on the first aspect of this definition

Communicating

Some of us are expert communicators while others…not so much.  What can we do to improve when marketing your product ? Focus on some communication skills that will help clarify our message. These quick tips will help you  become an amazing communicator which in turn will help you be an excellent marketer.

Listen

If all you do is speak  you’ll never hear what your clients needs, what they want, and how you can provide a solution to their problems.  So in my slightly funny way I’m asking you to “Zip It”

Engage

When you listen to a client, ask them questions are important to them and at the same time help you define how your product is the perfect solution to what they are looking for.

Be confident

Great communicators are confident. If you are unsure of your offer, or your product guess what? Your client will be unsure of their buying decision.

Be Clear

We’ve all made the mistake of not being crystal clear in what our brand or product is and how it can help. If we are not clear they again the client will be confused. A confused client will never become a client.  So work on making your offer clear.

Smile

There is a lot happening in the world and in case you didn’t notice and  many are walking the earth like the Grinch in Dr Seuss. If you laugh and offer a smile it’s contagious. That will make your client more at ease and enjoy doing business with you. Learn to smile.

Honesty

I hope I don’t have to elaborate on this point. Be honest and sincere when you communicate it will do amazing things not only for your business but your soul. It’s very important.

Be prepared

If you are going to share a presentation, or do an interview prepare yourself. Ask questions before you get to the interview or before you speak with your client. Think of objections ahead of time and you’ll see it will reap great rewards.

How To Use Social Media For Small Business Marketing

Recently I was at a local networking event for small business in Las Vegas. The event was actually to learn more about marketing. I was there because I’m working with a former Silicon Valley Investor on my business plan for SnuggWugg.  I watched during the break and a local business owner walked up with her card. I heard her say, ” No they can’t contact me. They have to go to the website but there is not way to contact me there.” I thought “What! ?”  Then I heard other people talk about social media for small business and over heard things like: “Social media is useless, I don’t get results from social media, I’m not sure it even matters, real customers don’t come from social media for small business owners.”

Seriously I wanted to just flip out. I am trying to understand why so many people don’t understand how valuable social media for small business marketing can be.

Before I share how you can use it let me tell you what it’s done for me. In just under two years I’ve:

Won a $15,000 grant for my diaper changing pillow baby product the SnuggWugg® from Huggies Mom Inspired Grant.

I’ve won about 4 different awards for blogging and entrepreneur efforts.

Speak for local and corporate events.

I’ve been called upon numerous times to consult for MAJOR brands and companies via Twitter and LinkedIn to consult for them and help get their message to a target audience.

Numerous internet radio broadcasts.

I’ve been featured on Yahoo!, Business Insider, The Wall Street Journal (upcoming) StartUp Princess, She Owns It , Problogger and more.  All FREE by the way.

So let me ask you this question. Could your small business use a piece in the Wall Street Journal to get the word out about your brand or service?  YES!

This is the power of social media for small business marketing my friend. And if you are still one of those in the dark ages thinking that social media is useless, well come off the crazy train I think you’ve been riding around long enough.

I’m not one of those “This is the ONLY way” type of people. Meaning I’m not going to tell you that you can build a business totally based upon social media. But I am going to tell you that you are missing so many valuable opportunities for new clients, for free press coverage, for connections, and for interviews if you don’t learn how to engage your small business in social media.

Let me tell you it’s not that hard. If you can walk up to a person and talk about your company then you can handle everything on social media.

I hope this helps you to kick it in gear a little but if not please email me and let me help you. lisa@lisacashhanson.com

Here are a few tips to get you moving:

Twitter is not for kids I’ve connected with major brands, Fortune 500 companies and CEO’s just from one tweet. So set up your account and start using it. Make sure there is a link to your companies website, or your email letter or something so people can find you.

Respond to tweets. You never know who they know or how they can help you. Communicate with people just as you would a person you met at the coffe shop. If they said hi you wouldn’t walk away without responding right? So it is with Social Media.

Engage. If you are a CEO for goodness sake get on there! You can ask questions find out how your company can improve learn what they’d like to buy next. It’s a marketing dream for your company and your customers want to speak with you.

Go unconventional. In social media think of fun ways to engage your prospects. It’s a valuable tool for business but you can keep it fun and social at the same time.

Use LinkedIN, Facebook, Klout, Google Plus and others to get your brand out there.

Lastly just take the leap. If you’ve never tried social media for small business now is your time. I don’t want you to miss out on the amazing opportunities that lie right at the end of your keyboard.

Your next sale, your next big client, your next huge opportunity may be waiting for you with just one tweet. That is how you can use social media for small business marketing.

If you or your business would like to learn more about working with Lisa you can do that here : Results That Matter For Your Small Business