Can Small Business Owners Afford Social Media Marketing

As a small business owner and a social media marketing agent for other small businesses this is the biggest question I receive. Can small business owners afford social media marketing. The answer is yes. And the reality is that any small business who is not using social media to market is missing a large amount of opportunities to grow and expand their business.

I can tell  you that personally I’ve been contacted by National Television Shows, people to license my products, boutique owners, baby boutique buyers and more all due to our interaction on social media.

Sales do come directly from Facebook, Instagram and more. But beyond that it helps with your social proof.

Just look at one of our latest social media campaigns when we launched and Instagram ad for Snuggwugg. It helps promote our business tremendously and it drives sales as well.

So if you are a small business owner, a brand or coach wondering if social media is right for your business? The answer is yes.

If you have any questions you can contact lisa@lisacashhanson.com and see how we can help you today or click the link below to learn more. Social Media Services

LinkedIN University Pages – A Youth Invasion?

LinkedIn University Pages is causing quite the huge stir. It’s been one of the more serious social networking website for – well it seems like forever. But watch out now because their is a youth invasion. Well that’s what you’d think if you read some of the posts. It reminds me of those old horror movies where everyone starts running and screaming because some big huge monster is coming. Basically similar reactions.

Here is my 2 cents for what it’s worth. I’m a mom. I want my baby to have every advantage possible. If that means she can hop on LinkedIN University Pages when she is 14, connect with mentors, possibly learn about future internships, then I think it’s an amazing thing. I know there will be a few bumps in the road. But to me it’s really amazing that they are watching out for the younger generation and using the amazing tool of social media to make a difference in their future.

So don’t freak out too much because after all, people used to think Christopher Columbus was going to fall off the earth. But he survived and so will you. Even with 14 year olds on LinkedIN.

I love this video LinkedIN created so check it out and learn a little more below.

 

  • Join the conversation: University Pages are a great place to get regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools.
  • Explore universities worldwide: Interested in graduate schools in France? Start by searching for schools in Paris. Then, explore the careers of graduates to see which schools will get you to your goal. Connect with students or alumni for their perspectives on the school.
  • Check out notable alumni: What kinds of leaders does this school produce? From astronauts to architects, executives to entertainers, explore the notable alumni who have done great things since graduation.
  • Expand your opportunities: Are you choosing a major or considering a mid-career shift? Explore the careers of philosophy or physics graduates. You might be surprised at the diverse professional paths they’ve taken. See where they live and work, what they do, and even the skills they’ve acquired along the way to see what’s possible for you.
  • Build your network: Transform those brilliant, creative, hard-working people you met (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future classmates.

We believe University Pages will be especially valuable for students making their first, big decision about where to attend college. Therefore, beginning on September 12, we will be making LinkedIn available to high school students* who can use LinkedIn to explore schools worldwide, greatly expand their understanding of the careers available, and get a head start on building a network of family and friends to help guide them at every milestone.

Check out some of the 200 universities who have adopted their pages, including INSEAD,New York University, University of California San Diego, Fundação Getúlio Vargas,University of Michigan, Villanova, Rochester Institute of Technology, University of Illinois, and many more. Over the next few weeks, thousands more schools will be given access to their University Pages. Learn more about what LinkedIn has to offer for education here.

 

How To Use Social Media For Small Business Marketing

Recently I was at a local networking event for small business in Las Vegas. The event was actually to learn more about marketing. I was there because I’m working with a former Silicon Valley Investor on my business plan for SnuggWugg.  I watched during the break and a local business owner walked up with her card. I heard her say, ” No they can’t contact me. They have to go to the website but there is not way to contact me there.” I thought “What! ?”  Then I heard other people talk about social media for small business and over heard things like: “Social media is useless, I don’t get results from social media, I’m not sure it even matters, real customers don’t come from social media for small business owners.”

Seriously I wanted to just flip out. I am trying to understand why so many people don’t understand how valuable social media for small business marketing can be.

Before I share how you can use it let me tell you what it’s done for me. In just under two years I’ve:

Won a $15,000 grant for my diaper changing pillow baby product the SnuggWugg® from Huggies Mom Inspired Grant.

I’ve won about 4 different awards for blogging and entrepreneur efforts.

Speak for local and corporate events.

I’ve been called upon numerous times to consult for MAJOR brands and companies via Twitter and LinkedIn to consult for them and help get their message to a target audience.

Numerous internet radio broadcasts.

I’ve been featured on Yahoo!, Business Insider, The Wall Street Journal (upcoming) StartUp Princess, She Owns It , Problogger and more.  All FREE by the way.

So let me ask you this question. Could your small business use a piece in the Wall Street Journal to get the word out about your brand or service?  YES!

This is the power of social media for small business marketing my friend. And if you are still one of those in the dark ages thinking that social media is useless, well come off the crazy train I think you’ve been riding around long enough.

I’m not one of those “This is the ONLY way” type of people. Meaning I’m not going to tell you that you can build a business totally based upon social media. But I am going to tell you that you are missing so many valuable opportunities for new clients, for free press coverage, for connections, and for interviews if you don’t learn how to engage your small business in social media.

Let me tell you it’s not that hard. If you can walk up to a person and talk about your company then you can handle everything on social media.

I hope this helps you to kick it in gear a little but if not please email me and let me help you. lisa@lisacashhanson.com

Here are a few tips to get you moving:

Twitter is not for kids I’ve connected with major brands, Fortune 500 companies and CEO’s just from one tweet. So set up your account and start using it. Make sure there is a link to your companies website, or your email letter or something so people can find you.

Respond to tweets. You never know who they know or how they can help you. Communicate with people just as you would a person you met at the coffe shop. If they said hi you wouldn’t walk away without responding right? So it is with Social Media.

Engage. If you are a CEO for goodness sake get on there! You can ask questions find out how your company can improve learn what they’d like to buy next. It’s a marketing dream for your company and your customers want to speak with you.

Go unconventional. In social media think of fun ways to engage your prospects. It’s a valuable tool for business but you can keep it fun and social at the same time.

Use LinkedIN, Facebook, Klout, Google Plus and others to get your brand out there.

Lastly just take the leap. If you’ve never tried social media for small business now is your time. I don’t want you to miss out on the amazing opportunities that lie right at the end of your keyboard.

Your next sale, your next big client, your next huge opportunity may be waiting for you with just one tweet. That is how you can use social media for small business marketing.

If you or your business would like to learn more about working with Lisa you can do that here : Results That Matter For Your Small Business